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Ways to Love Ludington (from near or far)

 The outbreak and spread of the coronavirus (COVID-19) has altered everyone’s behaviors, including leisure activities like travel. Tourism is Ludington’s largest industry, responsible for 1,549 total jobs in Mason County, generating $26.93 million in direct annual wages and $43 million in total labor income. In addition to the health risk of COVID-19, the economic impact could be devastating to vacation communities like Ludington if the outbreak continues. 

We appreciate you and ask that you throw some love to Ludington from afar until you can visit us again.

Delay (don’t cancel) your trip

Do you have a Ludington visit planned this spring that you want to cancel? Before you do, please consider postponing your trip. Talk to your lodging establishment and ask if they can help you rebook your room at a later time. 

Plan your Ludington vacation 

Take some of the time you are staying at home to research your next trip to Ludington. Our staff are available 8 a.m. to 5 p.m. Monday through Friday at 800-542-4600 for trip-planning assistance (working from our home offices), or you can visit . You can also download our 2020 Pure Ludington Destination Guide for ideas. Book your accommodations now to lock in your room of choice, inquiring first about the lodging’s cancellation policy if this outbreak continues longer than expected.

Buy gift certificates or shop stores online

Had an eye on a Ludington sweatshirt at Gordy’s Skate Co. last summer that you wished you purchased? Buy it now. Decorating your home for spring and need some new artwork? Order a photo canvas at Planning a summer trip and know you will hit House of Flavors for their roasted turkey dinner?  Buy the gift certificate now and redeem it later. You can even buy Downtown Ludington gift certificates in $10 increments that work at most downtown businesses. Our businesses will thank you!

Become a member

Many of Ludington’s favorite attractions have membership programs that save you and your family money the more that you use them, plus alert you to special members-only information and events. You can purchase a membership at the following attractions if you know you’ll be visiting this year: 

Ludington Area Center for the Arts, Mason County Historical Society (includes Historic White Pine Village and Port of Ludington Maritime Museum), Sable Points Lighthouse Keepers Association and Sandcastles Children’s Museum.

Donate to tourism-related nonprofits

Did you know that we have a number of nonprofits that operate some of the most popular attractions in Ludington? Consider making an online donation to one of these organizations that keep the lights on: 

Review your favorite businesses

Spend some of that social distancing time and sprinkle some love around for your favorite Ludington businesses on Google, Facebook, Yelp or TripAdvisor. Or if you feel so inclined, give them a shout-out on your social media channels.

Change Zoom background to Ludington scenery

Show off Ludington’s beauty on your next Zoom meeting or virtual happy hour with an iconic background image of #PureLudington! Download one of six backgrounds and virtually transport yourself to Ludington!


Thank you for all you do to show your love for Ludington. We will get through this together, and we look forward to brighter days ahead enjoying all there is to see and do in #PureLudington.

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